Excelmindset.com was founded by Mr. Al Walton, Master Distributor and Salon Consultant at Affinity Enterprises. It is the culmination of the past 20 years of experience and research in the beauty industry plus 16 years of prior experience in corporate America. Mr. Al’s vision is to create a platform to provide beauty industry professionals with the resources and tools to excel in the industry as well as succeed in business and life in a virtual environment.


Having excelled in every area of his life leading to this moment in the beauty industry — from a customer service representative to sales manager, facilitator to course developer, researching material to create and conduct quality training & development programs for major telecommunications companies such as New England Telephone, NYNEX, Bell Atlantic, Comcast, and AT&T, to becoming a business owner, entrepreneur and master distributor for Basic Haircare products — Mr Al believes that anyone with the desire to excel in any endeavor can and will with the right mindset and proper resources and tools. To this end, Excel Mindset was formed and is committed to providing the opportunity for individuals with the desire to succeed and the ability to do so. Our site is designed to provide everything from professional products to quality tools, resources, coaching, and consulting to achieve that end. We are honored that you have entrusted us to assist in your business and personal development. 


We look forward to working with you.


Mr. Al

Mission: To educate, empower & inspire individuals and businesses with the desire to succeed in the industry by providing everything from professional products, quality tools, resources, coaching, and consulting to achieve that mission.